Leading Innovation in Meal Delivery at HelloFresh

Laura Loughran ’10 serves as the general manager of new ventures at HelloFresh, where she drives the growth of the company’s diverse portfolio. This includes meal kits, ready-to-eat meals, seafood and meat delivery, premium pet food, and most recently, supplements, which were introduced in September. Loughran’s role encompasses marketing, product development, and brand strategy, with oversight of brands like Factor, known for its dietitian-approved, health-conscious meal service. “At HelloFresh, the general manager role is like being the CEO of your brand,” Loughran explained. “I’m responsible for the financial success of the brand and everything that goes along with it.”

Loughran’s transition to HelloFresh followed a career in tech, including positions at IBM and various startups. A positive experience shared by a friend at HelloFresh sparked her interest and led her to the company.

Her commitment to improving food options for busy lives drives Loughran’s work. “We’re trying to do what we can to meet people where they are at in terms of how much time they have to cook or consume food. What mechanisms, what innovations can we use to help them with that time saving, but not at the cost of sacrificing the quality or the nutrition of the food that they eat? I see a lot of opportunity in that space moving forward.”

Reflecting on her Peddie days, Loughran credited her experience as a varsity swimmer for refining her time management and prioritization skills. She fondly remembers Pierogi Day and ziti pizza at Mannino’s, joking, “When you’re 16 and swimming a lot, you can eat things like that.”